Archives: Marketing Cloud

Salesforce.com’s CRM Platform Gets an AI Makeover – Destination CRM

In the marketing realm, “we’re actually working on taking Einstein Vision and incorporating it with our social listening product ( Social Studio ), so that every marketer can train” models on recognizing their logos and the logos of their competitors on … Read the source article at destinationCRM.com



How Salesforce AI aims to change everyday business

The Salesforce flavor of artificial intelligence, Einstein, is trying to bring practical productivity to everyday tasks, but can it prevail over long-standing competition? Read the source article at Salesforce news, tips and videos


#Salesforce Delivers Digital Advertising Innovations in @MarketingCloud with Leading Data Management

Now Marketing Cloud enables companies to leverage existing customer data and signals from potential customers to deliver the right message at the right time on any channel. New innovations made possible by DMP technology include improved cross-channel ad delivery management, digital advertising powered by any data in Salesforce. Read the source article at PR Newswire


Nonprofits Are Creating Value With #Salesforce

More and more nonprofit organizations are using Salesforce to power their mission and create additional value for their constituents. The flexibility, openness and expansive ecosystem of the Salesforce platform allows customers to use the technology the way they want to use it. Read the source article at Cloud for Good



East Sussex Highways Transforms its Business with @makepositive and #Salesforce

makepositive today announced that it has helped East Sussex Highways, the joint venture of CH2M and Costain, transform service through an end-to-end customer service solution in the cloud. For this innovative work, makepositive has been named the recipient of the Salesforce Partner Innovation Award. Read the source article at Free Press Release Distribution Service


#Salesforce Marketing Cloud Email Specialist Certification Guide & Tips

I became transfixed with the idea of getting Marketing Cloud certified when I stumbled across the world of Salesforce Marketing Automation back in June. It was actually Ben that encouraged me to book my Pardot exam on a whim, and that was when my eyes were opened to Salesforce’s marketing side!  Read the source article • Read More »



Is Once-Rising #Salesforce – Microsoft Partnership Now In Descent?

While the possibility of Salesforce acquiring Twitter attracted most of the buzz at last week’s Dreamforce, a number of analysts were just as intrigued by the cloud software pioneer’s relationship with frenemy Microsoft. Salesforce and Microsoft announced a broad-based strategic partnership in 2014. Read the source article at Investor’s Business Daily