Archives: Eric Dreshfield

Salesforce MVP of the Month: Leyna Hoffer

Apttus is thrilled to feature its twentieth installment of the Salesforce MVP of the Month program, in which we spotlight the exceptional leaders of the Salesforce Ecosystem that have lent us their expertise, knowledge, and ongoing contributions, ensuring both our individual improvements and the betterment of the platform as a whole. Read the source article • Read More »



The 2016 Dreamforce Newbie Survival Kit

Dreamforce. It is very appropriately named.  Thousands of people dream about attending, and once they get there, they feel this inexplicable force that draws them back year after year. Here are a few tips all first-time Dreamforce attendees should know: Read the source article at ericforcefield


Why Customer Communities Make a Difference

You’ve all heard the saying that bad news travels faster than good news. This is particularly true with bad customer experiences. In today’s socially connected society, more and more people and businesses are placing a much higher value on the customer experience than in years past.  Read the source article at x-author.com


What is CRM? Understanding Customer Relationship Management

When you hear the term CRM what do you think about? Do you realize it stands for “Customer Relationship Management”? Do you fully understand what that means, how CRM got started, where it is today, and more importantly, what does the future of CRM hold? Read the source article at CloudBase Services


TrailheaDX – The Opening Keynote: By The Numbers

One – brand new developer conference from Salesforce. Two – amazing days of great content and community. Three – visionary keynote speakers: Marc Benioff, Parker Harris and Steve Wozniak.  And it’s pronounced Trailhead DX. Read the source article at x-author.com


Salesforce MVP of the Month: Jennifer Wobser

Apttus features its twelfth installment of the Salesforce MVP of the Month program, in which they spotlight the exceptional leaders of the Salesforce Ecosystem that have lent us their expertise, knowledge, and ongoing contributions, ensuring both individual improvements and the betterment of the platform as a whole.  Read the source article at x-author.com