Salesforce lands Transamerica as Financial Services Cloud customer, adds Einstein AI

Salesforce said it landed Transamerica Financial Network as a customer for its Financial Services Cloud, which was updated to include the Einstein artificial intelligence platform.

For Salesforce, the trick is to migrate financials services companies, which were already using the company in many cases for customer relationship management offerings, to its more vertical-focused cloud. Rohit Mahna, general manager of Salesforce’s financial services unit, said more firms are moving from the company’s horizontal applications to more industry-focused clouds.

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