When it comes to investments and acquisitions, Salesforce has made headlines lately for deals that didn’t happen. The company’s rebuffed $26 billion bid for LinkedIn last year and a run at Twitter that never got off the ground would have ranked by far as Salesforce’s largest deals.
But those non-deals overshadowed the things Salesforce has been doing, namely ramping up its venture capital investments to grow an ecosystem of partners as well as making the most acquisitions ever in its history last year. Even as Salesforce itself continues to grow organically, these aggressive moves are a sign of how the company continues to look beyond its own walls for how and where it might grow.
In a recent conversation, Alex Kayyal, European head for Salesforce Ventures, said nurturing an expanding ecosystem of partners and developers has become a critical part of the company’s success and strategy.