Meet PractiFI, the Sydney startup crowned by Pip Marlow, Steve Baxter and Annie Parker at Salesforce’s World Tour

A Sydney startup combining finance, regulation and insurance technology has won the crown at Salesforce’s inaugural PitchComp Down Under this month.

PractiFI went head-to-head with communications service Zipline and fundraising platform Get Bennie in the competition, which was judged by former Microsoft managing director for Australia and New Zealand Pip Marlow, tech entrepreneur and Shark Tank investor Steve Baxter and muru-D co-founder Annie Parker on March 21.

“PractiFI is a business management and customer engagement platform for wealth industry companies,” PractiFI co-founder Adrian Johnstone tells StartupSmart. 

PractiFI, which launched in 2014 and has raised $1.3 million in seed funding, recently hit $1 million in recurring revenue and has been growing 160% year-on-year.

“We have a very clear vision both domestically and internationally: to be the go-to choice for advice businesses looking to drive engagement,” he says.

What put PractiFI ahead of its PitchComp competitors boiled down to two key things, says Johnstone.


Read the source article at SmartCompany

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