Tod Nielsen, CEO of FinancialForce
“As an enterprise insider with extensive experience in the ERP space, Fred is an ideal marketing visionary who will propel FinancialForce as we move to our next phase of our growth,” said Tod . “He has a proven track record in building and leading world-class global marketing teams that will be key to cementing our leadership position in the ERP market.”
Paul Greenberg, Managing Principal of The 56 Group and author of CRM at the Speed of Light.
“The new model of marketing in the cloud era is about getting aligned with the customer. When you look at Fred’s successes in the industry, that mentality is the underpinning of his actions. Fred has developed a vision of marketing that pushes the scope of today’s adaptive marketing, marketing through the customer rather than to the customer. In his ability to rethink strategy, especially on a global scale, Fred’s philosophy ultimately engenders a global marketing program that is customer-engaged at its core,”
Fred Studer, CMO of FinancialForce
“All organizations are recognizing that Cloud ERP technology is essential to evolving their business, yet many are still grappling with the transition. FinancialForce simplifies this by helping companies modernize without complexity, delivering a product uniquely attuned to their needs. I’m thrilled to be a part of FinancialForce as it continues its growth trajectory and I look forward to engaging with customers and delivering on our unique customer brand promise,”
Full release details here