Archives: Latest News


Meet PractiFI, the Sydney startup crowned by Pip Marlow, Steve Baxter and Annie Parker at Salesforce’s World Tour

A Sydney startup combining finance, regulation and insurance technology has won the crown at Salesforce’s inaugural PitchComp Down Under this month. PractiFI went head-to-head with communications service Zipline and fundraising platform Get Bennie in the competition, which was judged by former Microsoft managing director for Australia and New Zealand Pip Marlow, tech entrepreneur and Shark Tank investor Steve • Read More »



FinancialForce Appoints Former NetSuite CMO to Drive Next Stage of Growth

Tod Nielsen, CEO of FinancialForce  “As an enterprise insider with extensive experience in the ERP space, Fred is an ideal marketing visionary who will propel FinancialForce as we move to our next phase of our growth,” said Tod . “He has a proven track record in building and leading world-class global marketing teams that will • Read More »


Salesforce.com’s CRM Platform Gets an AI Makeover – Destination CRM

In the marketing realm, “we’re actually working on taking Einstein Vision and incorporating it with our social listening product ( Social Studio ), so that every marketer can train” models on recognizing their logos and the logos of their competitors on … Read the source article at destinationCRM.com


IBM, Salesforce Strike Global Partnership on Cloud, AI

Are two clouds better than one? How about two nerdily-named artificial intelligence platforms? According to IBM and Salesforce, the answer to both of those questions is yes. The two Fortune 500 companies on Monday afternoon revealed a sweeping global strategic partnership that aligns one iconic company’s multiyear turnaround effort with another’s staggering growth ambitions. According to the terms of the deal, IBM and Salesforce • Read More »




LockerService and Lightning Container Component: Securely Using Third-Party Libraries in Lightning Components

Regardless of the language, framework, or platform you use, modern applications are built by assembling discrete and composable components. On the Salesforce platform, the application composition infrastructure is provided by the Lightning Component Framework. That’s how the Salesforce Apps (Sales Cloud, Service Cloud, etc) are built, and that’s also how you can extend and customize • Read More »


Trailhead Superbadges are Really Super

Just before Dreamforce 16 I discovered Trailhead Superbadges and realized that these are the future of learning more complex functionality in Salesforce. Read the source article at Arkus