Archives: Benioff Watch

Oracle’s Ellison Takes Another Shot At Rival Salesforce

Take that Marc Benioff. Oracle executive chairman Larry Ellison said the company he co-founded will probably be the first ever to hit $10 billion in software-as-a-service and platform-as-a-service sales annually. These two oddly named software categories are driving a huge piece of the tech market right now. That’s a big claim given that Oracle rival • Read More »

Salesforce’s 2017 will be headlined by its Lightning experience for managing connected apps

Lightning serves as one of the brand’s launchpads (and key strategies) for serving connected apps and the Internet of Things, which for its purposes, Salesforce refers to as the “Internet of Customers.”  Elements of the developer-focused user experience has since been infused into some of the company’s cornerstone products, such as Sales Cloud and Service Cloud. Read • Read More »

Benioff at the Top of Social Media Use By CEOs

Fortune 500 chief executives aren’t the most social bunch, according to a new study.  It’s been nearly two years since Fortune debuted its Social Register, a list of the most active chief executives on Facebook, Twitter, and other social networks. Read the source article at

At Davos: Inc. CEO Marc Benioff lamenting “a leadership crisis”

Sun shines on a WEF sign inside the entrance to the Congress Center during the World Economic Forum.  A polarized U.S. presidential race; question marks over China’s economic management; and a once-dominant German chancellor suddenly under threat. These were the topics under discussion last week in Davos. Read the source article at Bloomberg

Businesses Are The Greatest Platforms For Change

From the World Economic Forum in Davos, Switzerland – Author: Marc Benioff, Chairman and CEO, Salesforce. 1986, BSc in Business Administration, University of Southern California, US. Over 30 years’ software industry experience.  Formerly, Co-Chairman, US President’s Information Technology Advisory Committee. Member of the Board, Committee Encouraging Corporate Philanthropy. Author of The Business of Changing the World; • Read More »

Salesforce Chairman and CEO Marc Benioff to Participate in the World Economic Forum Annual Meeting 2016

SAN FRANCISCO, Jan. 19, 2016 /PRNewswire/ — Salesforce (CRM), the Customer Success Platform and world’s #1 CRM company, today announced that Salesforce Chairman and CEO Marc Benioff will participate in the World Economic Forum Annual Meeting 2016 taking place in Davos, Switzerland from January 20-23, 2016. At the World Economic Forum, Benioff will participate in the • Read More »

Appy Isn’t Partying Over Apple’s Store

“The rest of the story…” Years before there was an Apple App Store, there was the App Store name, a natural for a cloud software company like, but even better for a company named Apple. So Salesforce CEO Marc Benioff gave the name to Apple CEO Steve Jobs and instead opened Salesforce’s “AppExchange” in 2006, 10 years • Read More »