Where CRM and Content Marketing Collide

Explore Business 2 Community (14 hours, 2 min ago) Sales Cloud , SFDC Partners

For instance, the data that marketers receive from PPC campaigns, social media, blog posts, whitepapers, and everything in between can now be integrated directly into the reports tools built into the Salesforce CRM. Within these reports, sales staff and

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Comment Mentions:   Salesforce.com

How to Measure and Automate Email Marketing

Explore blogs.salesforce.com (19 hours, 21 min ago) Marketing Cloud

Email marketing has a large number of metrics that help judge the success of your campaigns. But how should you view these metrics in light of your overall marketing and business objectives? And if you use marketing automation software, how can this help?

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Virgin America’s 7 Secrets to Connecting Employees

Explore blogs.salesforce.com (Jun 17 2013) /Dev , Marketing Cloud , SFDC Partners

Connecting employees to each other and the corporate message is the holy grail for HR leaders. Traditionally they’ve turned to the IT team to roll out big heavy employee portals. Well, we all know how that played out- the world went mobile and social and the portals didn’t adapt. Now...

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Comment Mentions:   Salesforce.com   Chatter   Engagement

Forrester Rates Public Cloud Choices For Developers

Explore InformationWeek (Jun 17 2013) /Dev , Sales Cloud

The June 14 report not only covers the three best-known PaaS platforms, Salesforce.com's Force.com, Microsoft's Azure and Google's App Engine, and runners-up IBM, Rackspace and Verizon Terremark, but some lesser-known public cloud suppliers as well

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Comment Mentions:   Salesforce.com   Forrester Research   Forrester

3 Must Have Salesforce Apps For Startups

Explore groundreport.com (Jun 17 2013) /Dev , SFDC Partners

While Cirrus and LinkPoint do the job for their respective client bases in the specific Gmail and Outlook worlds, their tools fall short due to incomplete email data in Salesforce. Match My Email takes a different approach, it integrates with any IMAP compatible

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Comment Mentions:   Salesforce   Cirrus

5 Sales Tips to Turn Cold Calls into Hot Leads

Explore blogs.salesforce.com (Jun 17 2013) Marketing Cloud , SFDC Partners

Let’s face it, most sales people dread making the cold call. Who wouldn’t? Essentially, you’re interrupting someone’s day to get something you need out of them: information, a meeting, a new sale, you name it. But at salesforce.com, picking up the phone is not only one of the best ways...

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Site.com Timesavers: Reusable Custom Widgets

Explore Force.com Blogs (Jun 17 2013)

The new widgets feature in Site.com, available in Summer ’13, uses a build-once-then-reuse approach to save you time when building your website. By combining existing Site.com page elements, such as panels, content blocks, custom code, and data repeaters, you can build widgets—in essence, your own custom page elements—to suit your unique requirements. And just like any other page element, you can reuse custom widgets on any site page or page template ...

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Comment Mentions:   CSS

How 'Mobile First' Is Changing Enterprise Technology

Explore forbes.com (Jun 17 2013)

The first thing many people see when they start their day is their phone. Mobile has become one of the primary ways of searching the Internet, viewing social networks and email, as well as one of the first touch points in a customer?s experience with a business.

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Comment Mentions:   Chatter   Instagram

Omnicom Media Group to deploy Salesforce Marketing Cloud worldwide

Explore cmo.com.au (Jun 16 2013) /Dev , Marketing Cloud , Sales Cloud

The Omnicom Media Group is deploying Salesforce Marketing Cloud as the core platform for its social marketing offerings under a deal described as the first of its kind for the agency group. Omnicom's Annalect division will build a range of social marketing...

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Comment Mentions:   Salesforce.com   Radian6   Buddy Media

4 Crowdsourced Lessons for Successful Customer Communities

Explore blogs.salesforce.com (Jun 14 2013) Marketing Cloud , Sales Cloud

Maria Ogneva was one of the organizers of the Customer Community Twitter Chat Businesses today are seeking for more effective ways to connect with their customers, and customers are more likely to care about how this connection gets established. On June 13th, Trish Forant, Melanie Thompson and myself hosted our...

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Comment Mentions:   Erica Kuhl

5 Myths About Influencer Relationships

Explore blogs.salesforce.com (Jun 14 2013) Marketing Cloud

Influencer Programs have been the buzz for some time and when programs are done well, there can be great business success. The key however, is getting it right. Here are 5 myths that could be hurting your bottom line: Myth No. 1 – There's Only One Definition of an Influencer...

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4 Social Media Lessons from University of Phoenix

Explore blogs.salesforce.com (Jun 14 2013) Marketing Cloud

Arra Yerganian smiling from the Salesforce.com command center The Chief Marketing Officer for University of Phoenix, Arra Yerganian joined the company with a mission: to spread the message of life-changing higher education. But when he decided to jump into social media, hegot some life-changing education of his own. Here’s what...

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Comment Mentions:   Salesforce.com

Ideas on Salesforce.com Lead Conversion

Explore Arkus (Jun 14 2013) SFDC Partners

As a big fan of the True to the Core movement I have been thinking about a core function to Sales Force Automation (remember that phrase?) that hasn’t been touched in a while - Lead Conversion. Here are some Ideas on Lead conversion that would make all the sense in the world to incorporate into Salesforce.com’s Sales Cloud.

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Comment Mentions:   Salesforce.com   IdeaExchange   Sales Cloud

4 Sales Lessons from My Local Dry Cleaner

Explore blogs.salesforce.com (Jun 14 2013) Marketing Cloud

Sales people are always looking to improve their ability to meet their goals, whether these are getting more leads, closing more business or maintaining a high customer retention rate. One way to improve these areas is to pay attention to successful local businesses you encounter. No matter this size of...

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Mobile Services: Salesforce Platform Demo

Explore YouTube (Jun 13 2013) /Dev , Marketing Cloud

Mobile Services: Salesforce Platform Demo Salesforce Platform Mobile Services is the fastest path from idea to mobile app. Mobile Services allow companies to build engaging mobile apps that connect them with their customers in new... 

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